A clear path from context to content.

An introduction to the workflow Growth Department is being built around. This is a guide to the direction, not instructions for a publicly released application.

1. Gather the product context

Start with verified product facts, your audience, original media and the claims you can support. Include business constraints and anything that must stay unchanged. Product-context intelligence is planned; the local prototype currently takes approved copy and selected sources.

2. Explore distinct directions

Frame different concepts around the same facts: a useful ritual, a practical benefit, a specific situation or a surprising visual treatment. Judge them by fit and distinction. Live concept exploration is planned, not connected in the current prototype.

3. Approve the brief

Pick the direction, settle the exact copy and choose the sources. In the current local slice, approved brief content feeds a deterministic planner with fixed layouts. This is composition rather than live creative reasoning.

4. Make it editable

The verified local prototype creates a hero, a three-page carousel and a short video as separate editable documents. Inspect each result and make focused changes. Bounded edits can be undone; work can recover after reload within the local workspace.

5. Export and review

Local export produces actual PNG pages and assembled MP4 files. Review the text, source selection, cropping, timing and sound. Keep original media and exports: local browser storage is not a hosted backup service.